Today there seems to always be advances in technology that can potentially change our lives and whilst most photographers may keep up with the particular technologies that affect their photography, they may not all keep up with other technologies. This means that when a photographer creates a website in order to promote their work, they may not be aware of the advances which have been made in the area of websites. There is a website however, My Photo CTO, which is dedicated to helping photographers keep up with all technological advances which could affect them and their websites.
Although there is software especially designed to assist photographers in creating their own website, many photographers opt to use wordpress instead. Although wordpress is excellent for creating websites in general and is probably responsible for 50% of the websites online today, its features are not specifically aimed at helping photographers with their websites whilst other software is. Sites like the one above can advise photographers on the different software available for them today and, perhaps even show them how to combine a new one with their existing software. If this is done then the results would be a website perfectly designed for photographers.
Of course though it isn’t just how the website is created which is important as even the best websites may not get visitors and so it is easily equally important that the site attracts visitors in order for it to be effective. The same websites will also therefore assist photographers with their own websites to make those websites more visible online. To do this they will usually use what are known as SEO strategies. SEO is the shortened term for Search Engine Optimization and these strategies can assist any website in becoming more visible by drawing a search engine’s attention to the sites.
Many people have at least heard of SEO but most assume that they are strategies for text based websites only but, there are SEO strategies that can also assist photographic websites to become more visible online and it are those strategies which the specialists will use. This means that by going to just one website, a photographer with their own website can learn not only how to improve their site but also how to allow it to receive more visitors.
Once your site is receiving a high number of visitors, only then is it important to have a good high quality website that will encourage those visitors to stay and become customers of the site. In the case of photographic websites though, it will of course be the quality of the photographs which will also count a lot on as to whether or not visitors to the site become customers. There is certainly a growing need for photos online but there are also a large number of photographers with their own websites and so it will ultimately be the websites which attract the most visitors, are of high quality and present good quality photographs that will be successful in filling the need.